CASE STUDY 02
Client Background:
A manufacturer of specialized boxes for packaging and exporting Mahindra engines
Problem Statement:
The specialized boxes are manufactured in the shape of the engines, and are made from pinewood. Pinewood is ideal for this kind of packaging as it is extremely sturdy and stays so for a much longer period of time. This pinewood is available in large quantities in Germany and Russia. Hence, the client sourced the material from these countries.
Over a period of time, the client realized that there were making negligible profit, just enough to keep the business running. The market potential was huge, but the business model looked non-sustainable.
Solution:
When our chief consultant was asked to perform the audit, he found an obvious leak in the decision-making process. The client compared the cost of pinewood in Germany and Russia, with that in India. India imports the same pinewood from Germany and Russia in bulk. The actual cost in each of these countries was marginally lesser than the cost of the material in India. The decision was based merely on the actual cost of the material in Germany and Russia, versus India.
The client had taken a loan of INR 2 Cr. with 11-12% interest, and used to source the material from Germany and Russia.
However, it would take about 80 days for the material to arrive in India, provided there are no holdups in the transportation. This blocked the principal cost and the interest for 80 days, which was a direct cost to the company. Further, the import duty, freight, etc. would add up to a large sum; large enough to make the decision of sourcing from abroad, an irrational one. Considering all the detailed costing, the profit margin reduced substantially, thereby failing on business-feasibility.
When this was identified, the costing model was modified and the decision-making process was streamlined. Now the client has a sustainable business model and is very happy with value the business generates.